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“Take-action” guerrilla marketing tips for designers
Complimentary subscriptions
A lighthearted, five-minute read, arriving in your (snail) mailbox once or twice a year, full of low-cost, pro-active guerrilla strategies. Featuring our cheeky gorilla mascot, an unorthodox muse for imaginative, bigger-picture thinking about your marketing.
Each issue covers a specific theme of interest to small design businesses. Back issues are available (merely ask).
- Fall, 2002: Introduction to Guerrilla Strategies
- Spring, 2003: Trade Show Prep
- Fall, 2003: Self-Promotion When You Travel
- Fall, 2004: Dealing with your Dealer
- Spring, 2005: Trade Show Followup
- Winter, 2007: Press Materials
To request a free subscription or back issue, send an email with your name, design specialty, and snail mail address.
Here’s an excerpt from the “Trade Show Followup” edition:
Code your trade show leads in terms of urgency. Professional salespeople say “if you haven’t followed up within 30 days, your leads might as well go into the garbage,” and “leads get colder with each passing day.” A colleague marks her notes “HOT” when speaking to a client with an immediate project. Since we know our audience is divided into those ordering now (or soon) and those scouting for later, it makes sense to differentiate -- on the trade show floor -- the timing of the buyer’s decision. Find out in the course of conversation whether you are dealing with a looming deadline. If so, you want to know how quickly you should be following up. When speaking to the press, the same reasoning applies: some journalists are writing about the show as an event (and will file the article within days), others are seeking products for specific upcoming stories, and the rest are scouting. Know the difference; ask for deadlines, and then, with your leads neatly categorized into “HOT,” 10 days, three weeks, and “don’t approach,” your followup will be more manageable. |
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