SERVICES: SINGLE CONSULTATIONS

FOR YOUNG STUDIOS WITH BIG IDEAS AND LIMITED BUDGETS:
LOW COST GUERRILLA MARKETING STRATEGIES FOR DESIGNERS

A single intensive brainstorm session, three hours in length, one-on-one with Susan

Teaches you how to get in front of your target audiences, using a guerrilla marketing approach. At the conclusion of the session, you have a detailed, pro-active marketing plan for you and your staff to carry out.

Intended for professionals in any design discipline. Participants in these meetings have included: designers of home and commercial furnishings, jewelry, clothing,
fashion accessories, graphics, interiors, packaging and consumer products as well as architects, publishers, retailers, sculptors, painters, decorative photographers and stylists.

Telephone consultations are available for out-of-towners.

Topics are client-specific but may include:

• defining the unique features and meaning of your brand
• defining your target audiences
• determining the communication paths by which your audiences learn about you
• direct mail and how to compile contact lists
• what constitutes compelling sales and press materials
• creating a publicity snowball: what makes a story, whom to call, how to pitch, what to send and when to follow up
• how to get a speaking engagement
• trade show prep and followup
• how to host and promote a successful event
• how to create your own professional organization
• strategic networking and partnering
• skillful party schmoozing
• how to promote yourself 24/7

After the consultation, we are available to help you with the specifics of your program:

• writing or editing documents
• critiquing your promotional materials
• connecting you with graphic artists, stylists, photographers and printers
• assisting you with strategy and production of your press kits
• providing press lists
• coaching you on press followup
• introducing you to fellow designers